To mobilize its employees around Pink October and Movember, Cultura called on our expertise to design an immersive experience combining monumental scenography and artistic performance. Spectacular five-meter-high decorations were created to immediately immerse teams in the world of the campaigns and reinforce the visual impact of this commitment. At the heart of the head office, an interactive theatrical animation transformed awareness-raising into a truly collective experience, promoting buy-in and awareness. Thanks to this approach combining creativity and event strategy, Cultura was able to offer its teams an original and unifying experience. We support companies wishing to give their events greater impact by designing engaging, memorable and aligned experiences.