Each year, MIPIM stands out as the global meeting point for real estate leaders. Four intense days in Cannes, thousands of contacts, countless cocktails, lunches, panels, and parties. But once the luggage is unpacked, the real question remains: how do you make this massive investment last beyond the Croisette? Too often, the visibility gained at MIPIM fades as soon as the week ends.

The solution is to see MIPIM not as a one-off sprint, but as the launchpad of a continuous, year-long event plan.

1. Turning MIPIM into a strategic launchpad

MIPIM concentrates more opportunities in four days than most fairs do in a year. But without a post-Cannes strategy, much of this potential is lost.
👉 The challenge: extending conversations, turning contacts into long-term relationships, and using the momentum of Cannes to fuel an annual strategy.

2. Three levers to sustain your visibility

a) Content: aftermovies, client interviews, trend reports… Content created at MIPIM can feed your marketing and PR for months.

b) Networking: the guests of your dinners or cocktails shouldn’t disappear after the event. Hosting private lunches in London, Paris, Milan or Frankfurt helps to nurture those connections.

c) Event strategy: replicate the MIPIM logic throughout the year. An investor lunch in London, a cocktail at Expo Real, a private event during the London Real Estate Forum… Each touchpoint becomes part of a coherent roadmap.

3. Expanding the model across Europe

Real estate doesn’t stop in Cannes. London, Paris, Milan, Munich, Dubai: each market offers its strategic moments. By integrating them into a single roadmap, your brand stays visible all year, without relying on one single fair.

4. Creating your own events beyond trade fairs

Attending major trade fairs is crucial, but it’s no longer enough. To truly stand out, real estate brands should also create exclusive, tailor-made events for their own clients and investors. A private lunch in Paris, a curated visit in London, an immersive evening in Milan… These intimate formats provide space for genuine conversations, far from the noise of crowded conferences.

5. Bonus tip: host an internal event before MIPIM

MIPIM is a marathon. Why not give your team a head start? Hosting an internal event the day before the fair : a team dinner, a strategic briefing, or an inspiring kick-off helps align objectives, energize your colleagues, and set the right mindset before four intense days in Cannes.

Conclusion

MIPIM should not be seen as an isolated event but as an accelerator of your annual strategy. With the right approach, four days in Cannes can become twelve months of visibility.
👉 If you want to build that continuity, our role is simple: we take care of the logistics and creativity of your events, so your team can focus on what they do best : business.